Placebo: One of the Most Powerful Tools in the Manual Therapist’s Toolkit
The word placebo has a branding problem. In healthcare, calling something a placebo is often interpreted as saying the treatment is fake, the practitioner is somehow tricking the patient or—perhaps worst of all—that the patient’s improvement is “all in their head.” But that’s not what modern placebo research tells us. In fact, placebo research provides […]

